Both workshop days run from 09:00 to 19:00. The pace is intense, and we recommend keeping the two days free of any other commitments as much as possible. You might also want to consider arriving on the day before the start of the program.
Since we aspire to work in small groups, there are a number of offerings available in different locations:
Rödermark (25 min from Frankfurt Airport), Germany. (IN GERMAN / AUF DEUTSCH)
Wed. 20 – Thu. 21
Early bird rate (available up to 14 days before program start): €1,690 (+ 21% VAT)
Full tuition: €2,190 (+21% VAT)
Palma de Mallorca, Spain (in English)
Wed., 4 – Thu., 5
Early bird rate (available up to 14 days before program start): €1,690 (+ 21% VAT)
Full tuition: €2,190 (+21% VAT)
Reserve a Seat
Palma de Mallorca, Spain (in English)
Wed. 22 – Thu. 23
Early bird rate (available up to 14 days before program start): €1,890 (+ 21% VAT)
Full tuition: €2,390 (+21% VAT)
Rödermark (25 min from Frankfurt Airport), Germany. (IN GERMAN / AUF DEUTSCH)
Wed. 26 – Thu. 27
Early bird rate (available up to 14 days before program start): €1,890 (+ 21% VAT)
Full tuition: €2,390 (+21% VAT)
London, UK (in English)
Mon. 09 – The. 10
Early bird rate (available up to 14 days before program start): €1,890 (+ 21% VAT)
Full tuition: €2,390 (+21% VAT)
Artificial Intelligence (AI) has the same revolutionary potential today that the internet had in the 90s and 2000s. It is a powerful general-purpose technology which is set to transform every industry, organization, product and process. It is already impacting everything from diagnosing diseases to maintaining equipment, from customer engagement to the way you shop, from recruiting talent to marketing and sales. During the next 10-20 years as the full potential of AI unfolds, the effects that can already be seen today will only be magnified. The time to act is now while you can still gain an edge over your competitors.
This program gives leaders, executives and functional experts the strategic understanding and concrete tools they need to analyze how AI will affect their industry and how they can apply AI to their specific business context.
You do NOT need to have any technical knowledge to attend this course! It is a hands-on, non-technical introduction that cuts through the hype. We use case studies, examples, applications, video documentations and live and recorded Q&As with experts from across the entire value chain and various industries.
In all strategic questions, the Why determines the How. This also holds true for the way you use AI in your company. Or in other words: Your AI strategy and projects have to be a derivative of your overall strategy. The AI Business Essence Program teaches you how to get from one to the other.
In the concluding part of the workshop, the focus shifts to the concrete ‘how-to’ and we work through the 5 key aspects of how to get started in a systematic way.
Overall, we combine a ‘how-do-I-use-it-on-Monday’ approach with rigorous analysis and a strategic perspective. The ultimate goal is that you go back to your job feeling confident about what to do next, with a customized, actionable plan in your pocket and a vision in your head.
Program Content and Approach:Artificial Intelligence is the topic of the day. Many think it is set to change entire industries if not the basis of our societies. If they have not done it yet, many countries and companies are rushing to develop an AI strategy.
But is it all just a hype? What can realistically be expected of AI today and tomorrow? And, more pragmatically, how do you build it into your overall strategy?
At the heart of the program are the following questions:
To answer these mission-critical strategic questions you don’t need to know what a Bellman Equation or a Markov-Decision-Process is. Therefore, technical detail is only included in the program to the extent it is absolutely indispensable to understand the strategic implications of AI.
But what you do need is up-to-the-minute information on current best practices, guidelines for how to use AI in your organization and a framework to think about its strategic implications. This is what the program delivers.
The learning approach is highly interactive and collaborative using a wealth of examples and applications from across the value chain and from various industries covering best-practices as well as potential pitfalls. Through video-examples, facilitated discussions and group work with your peers, working through templates to apply what you learn to your context and real-life in-depth case studies, the concepts come to life.
To further enrich the overall experience, the workshop features live interactions via videoconferencing with entrepreneurs, programmers and experts who work on the cutting edge of developing AI applications.
There are so many technological and strategic changes going on that it is hard to keep track even of the terms popping up, much less their strategic implications. Let us help with that: In the first session we embed the development of AI in the bigger picture of accelerating technological change and digitalization. In particular we look into where AI stands relative to developments like blockchain, Internet of Things, digitalization, big data, intelligent automation (IA), augmented reality, virtual reality, cloud computing, robotic process automation (RBA), edge computing and crowd-x.
It is interesting that for a term of such importance there is no clear definition. One of the reasons for this is that there is no clear consensus on how intelligence is to be defined; another one is that the different technologies subsumed under the term are only loose related. For our purposes we define AI as systems that perceive, recognize patterns, learn and predict to ultimately inform or make decisions.
In this module we elaborate the definition more, look into which technologies constitute AI, get a deeper understanding of why it is reaching such prominence now, and also provide some technical background and a basic understanding of how AI learns from data.
This session has 7 building blocks. In particular we cover:
Strategic aspects of AI 1 – effects of AI on costs, differentiation and revenue drivers
Strategic aspects of AI 2 – competitors out of the shadow
Strategic aspects of AI 3 – substitutes you never thought of
Strategic aspects of AI 4 – changing business models
Strategic aspects of AI 5 – make or buy, how the efficient boundaries of the firm are changing through AI
Strategic aspects of AI 6 – changing bargaining power in industries
Strategic aspects of AI 7 – the customer engagement paradigm shift
Uses of AI applications across the value chain and in various industries. In particular we look at applications in the following functions:
The examples are taken from a wide variety of industries such as manufacturing, finance, retail, health care, utilities, agriculture, mining, construction and services.
Up to this point in the program, we have answered a wide array of questions, provided a wealth of knowledge and brought the concepts to life with examples. In this module we take it to the next level and show you how to apply it in your own context. How does AI influence current and future customers, competition, innovation and value creation in your industry? We cover questions such as:
The insights you gain from working jointly through these questions lead to a structured process of how to develop an AI-strategy that is well aligned with your overall company strategy. Sometimes your insights about AI might even change your overriding strategy.
In this next and final step, we guide you through a template that shows you how to isolate the AI projects with the highest impact given your specific situation and context. You will not find this template anywhere else.
We also cover
Once we reach this part of the program many of your questions will have already been answered. But you have the possibility to send in questions you would like to see covered before the start of the program and insofar these have not yet been addressed, we will do this here. We also keep a ‘theme park’ during the program where all questions that might lead to topics in another module are collected. These also get answered in this module.
The AI Business Essence workshop is a living program that is constantly updated. Therefore, the content and order of subjects might be subject to change.
The AI Business Essence Workshop can be booked as a customized in-house solution for your company too. This is an excellent tool to develop an individual, applicable, concrete plan on how to use AI for your company while further increasing your internal knowledge base. Please check here for a closer description.